For a very long time, a lot of us have been enjoying eating food with background music. Musicians play during dinner gatherings in Roman times, and minstrels welcomed dining customers at medieval banquets. Now musical accompaniment during meals is much more popular, and the music played more diverse than ever since. If you manage a hospitality company–regardless if it is a fine dining establishment, a hip bar, or a snug café – you know it: music represents a significant part in the local mix. But how much do you really give notice to what song you play on your assumptions? Do you have a playlist or a certain genre, or do you just put the radio playing, perhaps playing your preferred songs?
1. Music IMPROVES the atmosphere
Music is a fundamental factor when it comes to establishing the vibe. The best melodies help keep your vibe consistent, getting along with your branding, and combining with your vision and décor. Volume is important: when the music is harsh, your guests will be incapable to talk properly and will instead drink more, according to studies.
2. Rhythm and loudness influence the taste of food
The music you play can make your meals taste extra delicious. Scientists have been analyzing the impact of music on taste for ages and observed that playing low volume sounds while having meals using restaurant steak knives makes good dishes taste more satisfying; conversely, high volume sounds improve sweet flavors. The volume also plays a key role: when the background noise is too noisy, it destroys our feeling of taste- making food and beverages taste not quite as much
3. MUSIC can make waiting more comfortable
As per studies, music can make waiting feel less uncomfortable. Waiting guests don’t become as anxious and worried if there are subtle, light tunes playing in the setting. Maybe counterintuitively, moderate music has been known to make time pass by quicker compared to uptempo songs. If you run a hectic café, make sure to begin the day playing light, slow-paced music, to sweeten your guests’ condition as they wait for their daily coffee.