Music In Plumbing Ads

Music is a central design factor in the majority of audiovisual and auditory advertising. Jingles, instrumental music, or songs should support the advertising effect. For instance, reliable plumbing services can make use of music when advertising their products and services.

Therefore, a number of studies are concerned with the question of what effects the music used has on advertising perception.

Studies on the effects of music on reliable plumbing services advertisements

A lot of studies assume that music, similar to language, transports meanings that are usually understood by consumers. This makes it possible to convey basic emotions. Associative links can be used to transfer musically conveyed meanings to products, brands, or services. This process tends not to be conscious. Only a part of the test individuals believes that the music they recognize has an effect on their product or service assessment or choice.

Effects of music: depend on product or services classes or individual music preferences

The confirmed conditioning influence cannot be general but depend on individual music preferences or product classes. A significant prerequisite for the success of advertising is the suitability of the music for the advertising. Whereby, the arrangement with the narration of the spot as well as with the product or the service itself is relevant.

The impression of the music, for instance, whether it is a slower or faster piece or whether it is sung or played instrumentally, is also significant for perception. Faster versions apparently lead to a higher degree of activation and therefore generate more optimistic emotions. However slower music can also have benefits, namely when it inspires awe and admiration in consumers.

The use of an instrumental or vocal piece, on the other hand, can have an effect on the information processing processes of the consumer. Care must be taken in singing and texts used in advertising to make sure that verbal information in the advertising is consistent. For example, when explaining the product and service benefits, the music e.g. lyrics needs to harmonize in terms of content.

You can use music to advertise your plumbing services but it is important to harmonize it with your product and services.